Because Games are Being Played...

"If the striker thinks he scores
 Or if the keeper cries in shame
 They understand not the crowd's applause
 I make, and hear and earn again
 For I am the crowd and I am the ball
 I am the triumph and the blame
 I am the turf, the pies, the All
 Always and ever, I am the Game.
 It Matters not who won or lost
 Nothing is the score you made
 Fame is a petal that curls in the frost
 But I will remember how you played."
                               Terry Pratchett
                               Unseen Academicals